Flogging Power Balance in the golfing world

What a GREAT piece on how athletes endorsed Power Balance magical bracelets but then scientific trials showed they were useless. Also a mention of the “bogus” scientific claims called out by the Australian Competition and Consumer Commission Golf Spelled Backwards*: ‘Magic Bracelet’ Power Balance Back in Business, with Stacy Lewis’ Help. The annual PGA Merchandise Show in Orlando, Fla., tees off this week, and one of the companies that will be there is Power Balance. LPGA Player of the Year Stacy Lewis, signed last year as an endorser of the silicone wristbands with their little hologram badge, will be at the Power Balance booth. You remember Power Balance, right? For several years after the company came along in 2007, up through about early 2010, those magical Power Balance bracelets with their magical powers were everywhere. The company claimed the hologram on each bracelet was somehow imbued with … well, with something that gave the wristband the ability to “react with the body’s natural energy flow” and “resonate with and respond to the natural energy field of the body” in order to help wearers achieve “up to a 500% increase in strength, power and flexibility.” It was all about “Eastern philosophies” of medicine and [...]